“Wall hangings bana liya, now what?”
“Sab bolte hain ‘beautiful hai yaar’… lekin order? Ek bhi nahi!”
🤦🏻♀️
This is what happens when you’re creative… but not strategic.
You pour your heart into that craft.
Spend hours choosing fabric, beads, thread.
Even upload it on Instagram.
And then…
Silence.
No DMs.
No orders.
Just a few likes and a “so cute yaaa” comment from your cousin in Dubai.
You start thinking —
“Shayad yeh kaam mere liye nahi hai.”
Wrong.
You’re just making what you like. Not what buyers want.
Let’s fix that today 👇🏻
🎯 The truth: Not every “pretty” design sells.
In India, decor is emotional.
It’s not just “nice to look at” — it has to feel right.
Be it vastu, gifting, festivals, or pooja — wall hangings sell when they connect with people’s lives.
If you’re making random dreamcatchers and expecting sales… sorry boss, woh toh Urban Ladder bhi bechta hai.
Instead, start here 👇🏻
🌸 What actually sells? (Especially in India)
You don’t need 20 designs. Just 3–4 high-impact themes that resonate.
Here are the top themes that work every single time:
1. Madhubani & Mirror Work Combo
Put a tribal art twist on the classic jute base.
Small mirrors, handpainted fish or peacocks, and a pop of orange or mustard.
Housewarming favourite!
Image suggestion: Jute hanging on an earthy wall with plant beside.
2. Customized Family Name Hoops
“Welcome to the Patils”
“Namaste from the Shahs”
Big in gifting. Great for entryways. Can be themed around Warli, Rajasthani, or Kalamkari vibes.
Image suggestion: Hoop with fabric base, simple thread or mirror detailing.
3. Festive Vastu Hangings
Diwali? Navratri? Ganesh Chaturthi?
Make sets of “Shubh-Labh”, “Om”, “Swastik” hangings with ghungroos, bells and vibrant reds.
East-facing walls love this.
So does Laxmi ji.
Image suggestion: Hanging set on a main door or pooja area wall.
🧵 “But I want to be creative…”
Of course!
But creativity works better when there’s a little structure.
So pick a niche:
- Fabric + Hoop Art
- Jute base + Beads
- Terracotta tiles with rangoli-style motifs
- Macramé (but in turmeric yellow, maroon — desi colours)
And build 5–6 designs in that style.
That’s how people start recognising your work.
Don’t become jack of all crafts, master of none.
📦 Want to sell more? Package better.
People don’t just buy a product.
They buy a vibe.
- Use names like “Festive Wall Décor Set” or “Pooja Essentials – Set of 3”
- Offer gift wrapping: Brown paper, jute string, thank-you card
- Mention vastu benefit or “great for gifting”
✨ These little things make a ₹500 wall hanging look like ₹1200. ✨
📸 Quick photo tip:
- Plain wall
- Natural daylight
- One prop: Plant / diya / brass bell
- No filters. Just clean, bright images.
🛒 Where should you sell?
Not just Insta.
✅ WhatsApp (make a broadcast list — start with friends/family)
✅ Instagram (Stories > Posts. Reels showing “how you made it”)
✅ Flea Markets & Society Fests (People love touching things)
✅ Amazon Karigar / Etsy India (once you have 5–10 consistent designs)
Remember — if people can feel it adds meaning to their home, they’ll buy it.
🧘🏽♀️ Bonus: Vastu Wall Hanging Tips
- East wall: Mandalas, Buddha, or Surya motifs = good energy
- North wall: Elephant or fish = financial flow
- Main Door: Evil eye, Om, or small bell hangings = protection + positivity
Include this in your product caption.
People LOVE vastu. Especially if you tell them where to hang it.
💥 Final thought:
If you’re still thinking:
“Mujhse nahi hoga yeh sab…”
Let me tell you something:
You already have the creativity.
You already have the skill.
All you need is:
✅ Clear design niche
✅ A few bestsellers
✅ Right messaging and photos
✅ Platforms that work
Want help blending your DIY designs with actual interior styling?
Thinking of scaling this into a side business or home brand?
👉 Visit our blog at [Behomly] for desi-friendly design ideas
👉 Or book a free call with our team — we help makers become earners
Ghar ka craft ko business banao.
Apne liye bhi, dusron ke liye bhi.
Let’s make your art… hang on walls across India. 💛
